American Ethic History

In the onset of the year 1776 that a writer named Thomas Jefferson conceived and drafted the Declaration of Independence. Such eloquent phrasing made it to be such a masterpiece in the history of political writing. The declaration, in its fight for democracy and sovereignty as it was besieged by Great Britain that time had constructed a way in which to breakaway and attain their freedom that is through the declaration of Independence.The Declaration of Independence consists of three parts; one is about the grievances that England’s King, George III had initiated, the second is the legitimacy of the revolt and third is the statement of principles concerning the rights of men. In which case, it was stated in the declaration that all men are created equal and has inherent right as endowed by the Creator to pursue a life of happiness, life and liberty.It illiterates that the government exists to protect these rights as given by the people but when thwarted, it is the right of thes e people to obstruct and alter these by creating a new government that will be in accordance to the principles, that is their right. It was through this declaration that the people of America were able to express their desire for equality and independence. Through this powerful remark as written by Jefferson that â€Å"all men are created equal,† that several race and nations alike were able to fight for their right as humans as it is inherently theirs.The phrase, not to mention the masterpiece itself has up to now, creates a great deal of impact to the people, especially to the oppressed so that they have something that they can hold on to in times of grievances and despair. Through these words, many people, countries and races suffering have been strengthened, as the words lit the fires for the battle ahead, for democracy and the right to be treated as equals. It is then a contradiction that the Naturalization Act of 1790 was proclaimed with the discrimination against race and sex.Naturalization Act of 1790 Naturalization is a process in which a person who has other countries of origin or birth is given the right to become citizens of the country. In the Naturalization Act of 1790, the Congress passed an act stating that any alien, being a free, white person can be a citizen of the country after two years of stay. The Act came to be when the Congress realized that the newly independent country consists of many different races, African slaves, the French, Native Americans, and other immigrants from European countries.With the right of citizenship, the selected few have the capacity to vote and exercise their right to make decisions. The Issue It is such a contradiction to the part of the Congress to discriminate the people in means of color. The others who are not given the rights to citizenshp are treated as inferiors. This is also the time where trade of African slaves are afoot and wherein women are not given the right to vote and work as they pleas e.It is then to that aspect that the Naturalization Act even though there is no naming of gender, in particular it only states â€Å"any free white alien† but with the deprived right of women to vote, the Naturalization Act for women is of no use to them. This onslaught of discrimination through the creation of the Naturalization Act is a contradiction to the Declaration of Independence that was uphold in July 4 of 1776, that all men were created as equals by the Creator and therefore shoulf live a life that is just and meaningful.To treat the Africans not to mention other races with a color different from theirs in a way that is no different from the buying and selling of an inanimate object is a violation of such constitution. To restrict women in doing household chores and caring for children without any priveledge to express their thoughts or without a means of independence such as freedom to work is also a violation to the constitution they once so proudly uphold. The Ro ot Cause Slave trading has been prevalent in the United States since the 17th century wherein natives from Africa are captured and sold as slaves.They served their purpose as they were forced to labor on productions crops that includes sugar, tobacco, coffee, and cotton. It was not until 1865 that they were given the rights to be a part of the country In the part of women suffrage, it took a longer time before women were granted the right to vote (1920’s). Women during that time are have no means to acquire education nor work. Like the slaves, they are treated as second-class citizen and not much was expected from them.It was a time where white male individuals were the only ones who was able to have the full grant of being citizens to the country. Conclusion In conclusion, one of the reasons that may come into consideration when thinking about the contradictions in American history maybe due to the influence of culture and strong tradition that occurred. During that time, th eir way of thinking was not that advanced and modernized so as to free slaves and give women the right to vote because that is a situation wherein they are not used to.It took a lot of time before thay can accommodate that into their minds that not only male and white persons are Americans. Africans and women had long been with them and in such time have proven their right to be a part of the country. In the light of today, some problems are still in need of a solution, it cannot be said that we have attained true freedom. There is still many who suffer due to discrimination of their gender and their race and that is a challenge to attain the true equality we all hope for. References Foner, Eric, and John A. Garraty, eds.(1991) The Reader's Companion to American History. Boston: Houghton Mifflin. Gilje, Paul A. â€Å"Declaration of Independence. † Microsoft ® Encarta ® 2007 [DVD]. Redmond, WA: Microsoft Corporation, 2006. Kerber, Linda K. (1998). No Constitutional Right t o Be Ladies: Women and the Obligations ofCitizenship. New York: Hill and Wang. Kettner, James H. The Development of American Citizenship, 1608–1870. Chapel Hill: University of North Carolina Press,. Smith, Rogers M. (1997). Civic Ideals: Conflicting Visions of Citizenship in U. S. History. New Haven, CT: Yale University Press.

The CPD Certification Service

2.8.1 AnalysisThis cycle implies that CPD should arise from a need analysis which could be taken care of during the need identification. Analysis is the process of identifying priorities in the way by assessing what has been done effectively and what we went to improve for the coming in our institution with cooperative participation of stakeholders. Similarly we can identify individual needs with assessment of our strengths and weakness prioritizing them in the order high achievement performed in short period of time comes first. When we identify the school need questioner is distributed for stakeholders and gathered the response of questioners. This activity includes self assessment, peer review, annual appraisal, and selection of school CPD priorities by the school based CPD stake holders: the principals, CPD facilitators, teachers, department heads, head teachers and Woreda or zone experts (MoE, 2009 ). Thus, any CPD plan should be based on certain evidence than proposing it based on common sense or on no ground.2.8.2. PlanningPlanning is part of the school based CPD cycle, which is developed annually by the CPD stakeholders of every educational institution preceded by prioritizing the issue identified by the analysis process. Once the development need has been identified, a programme, specifically designed to meet that need, can be prepared (Dejenie Nigussie 2013). The CPD plan can be prepared individually or institutionally with details of events and timings set up in the CPD module (MoE, 2009). Individual CPD plan is developed annually based on the priorities of the individual teacher and institution. After individual annual CPD action plan is approved by principals it will kept in the teacher's professional portfolio and used as a guide for the type of information and evidence collected during the year (Desalegn, 2010). Each institution should develop an annual CPD plan on the bases of the issues identified by the need analysis process.2.8.3 DoingDoing is one part of the stapes of CPD cycle. Once we have already plan what, when and how to be do in the planning process, applying what we have already written in the plan become the next activity. Effective implementation of the planned activities highly determines the achievement of CPD goal. Some of the â€Å"Do† cycle activities include: curriculum meetings, demonstration lessons, planning lessons together, peer observation, observation of lessons and feedback, observation of students in lessons, talking to students, assessment of students work before and after the CPD activity, marking of students work, giving feedback and advice for development, and investigating a teacher action research, professional reading and research, visiting schools and teachers to see examples of good practices, sharing showing good practices within a school, maintaining

Heart/ a&P/ Nursing

Chapter 12 A flat macular hemorrhage is called a(n): Purpura Risk factors that may lead to skin disease and breakdown include: a lifetime of environmental trauma. What term refers to a linear skin lesion that runs along a nerve route? Zosteriform The components of a nail examination include: contour, consistency, and color. An example of a primary lesion is a(n): urticaria. A scooped out, shallow depression in the skin is called a/an: erosion. Chapter 19The first heart sound is produced by the: closure of the AV valves. Which of the following guidelines may be used to identify which heart sound is S1? S1 coincides with the carotid artery pulse. Which of the following cardiac alterations occurs during pregnancy? An increase in cardiac volume and a decrease in blood pressure Which of the following is an appropriate position to have the patient assume when auscultating for extra heart sounds or murmurs? Roll toward the left sideThe leaflets of the tricuspid and mitral valves are anchore d by __________________ to the _________________, which are embedded in the ventricular floor. chordae tendineae; papillary muscles The ability of the heart to contract independently of any signals or stimulation is due to: automaticity. When auscultating the heart of a newborn within 24 hours after birth, the examiner hears a continuous sound that mimics the sound of a machine. This finding most likely indicates: an expected sound caused by nonclosure of the ductus arteriosus. You can read also Coronary Artery Disease Nursing Care PlanA bruit heard while auscultating the carotid artery of a 65-year-old patient is caused by: turbulent blood flow through the carotid artery. The jugular venous pressure is an indirect reflection of the: heart's efficiency as a pump. The semilunar valves separate the: ventricles from the arteries. Chapter 20 One of the leg's deep veins is the: popliteal. ?Arteriosclerosis refers to: thickening and loss of elasticity of the arterial walls. ?Palpable inguinal lymph nodes are: normal if small (less than 1 cm), movable, and nontender. In pulsus paradoxus: beats have weaker amplitude with respiratory inspiration and stronger amplitude with expiration. ?Lymphedema is: the swelling of an extremity caused by an obstructed lymph channel. ?A water-hammer â€Å"Corrigan† pulse is associated with: aortic valve regurgitation. The cervical nodes drain the: head and neck. In young children, the thymus gland: produces T lymphocytes. Cla udication is caused by: arterial insufficiency. The patient has severe bilateral lower extremity edema. The most likely cause is: heart failure.

Descriptive and Inferential Statistics Essay Example | Topics and Well Written Essays - 500 words

Descriptive and Inferential Statistics - Essay Example Statistics is a mathematical method which aid in the processing of pertinent information and decision making. This application provides methodological tools and are divided into two main areas: The Descriptive Statistics and Inferential Statistics. Descriptive statistics produces a number or figures to consolidate huge amount of information. For example, an average, is a descriptive statistics. Hence, average of daily intake, average of rainfall, or average body temperature are few examples of descriptive statistics. The role of descriptive statistics is to organize, summarize, and describe the given data. The fundamental idea employed in this type of statistical application is that, it summarizes a set of data with one number or graph. Furthermore, it should be noted that this type of statistics is cannot be used to produce generalizations, but only to summarize the values and to describe data based from one or more samples. , they too are called descriptive. On the other hand, inferential statistics as the name implies, is purposely to draw conclusions as well as to draw inferences, or to genera

ANALYSIS OF HEALTH NEEDS Essay Example | Topics and Well Written Essays - 1000 words

ANALYSIS OF HEALTH NEEDS - Essay Example The Aging Network is an informal term used to describe the array of federal, state, and local government agencies established by the Older American’s Act (OAA) and the community based agencies that affiliate with them in serving older adults. The OAA contains titles of relevance to long term care. â€Å"Aging Network Services can provide direction and hope, even in the most difficult of circumstances† (Aging Network Services). â€Å"The Older Americans Act focuses on improving the lives of older people in areas of income, housing, health, employment, retirement and community services† (Older Americans Act). Due to the ever increasing number of elderly people, the focus has elaborated from community-based to long term treatment methodologies. Through the Older Americans Act, the Administration on Aging (AoA) was created. AoA is a sublet of the United States Department of Health and Human Services, which is governed by the Assistant Secretary for Aging. This can only be done if correct assessment of health care needs is there. The Administration on Aging (AoA) is connected with its nationwide network on aging composed of regional offices, to help coordinate and develop community-level systems of services that meet the unique needs of older persons and their caregivers. â€Å"[There is a] need for rethinking criteria for hospital discharge planning, more effective communication between service providers and patients, and community focus of attention on elders coming home from the hospital† (Jones, et al, 1989). Most supportive services fall under three broad categories: Access Services, which deals with transportation and outreach, In-home Services, that concerns homemaker services, and Community Services, which is connected to dealing with adult day care and legal assistance. â€Å"A disease-specific approach to geriatric preventive health care will not suffice; measures to enhance or maintain

Organizational Interview Paper Essay Example | Topics and Well Written Essays - 500 words

Organizational Interview Paper - Essay Example John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard†(Bellis, 2009). At present, Coke is the largest non-alcoholic beverage company in the world even though PepsiCo is raising stiff challenges to Coke’s supremacy. â€Å"Coca Cola is currently operating in more than 200 countries with over 50,000 employees and more than 800 production and distribution centers and 300 worldwide bottling partners† (The Coca-Cola Company: Growth, Leadership, Sustainability, 2009). Replying to one of my questions, Jack Nicholas told me that, Coke had a standardized vision and mission statement for the entire world earlier. But globalization brought many changes in the global business circuits and internationalization of business was made easier as a result of that. He has told me that Coke realized the importance of diverse marketing strategies in different countries in order to make Coke as an acceptable soft drink in foreign markets. In his op inion, keeping same vision and mission for the entire world is meaningless since the requirements of different regions or countries are different. He has also stressed the importance of internationalization business and different mode of entries used by companies in entering foreign markets. Merger and acquisition is accepted as the major mode of entry in foreign markets by coke.

Personal Savings Strategies Assignment Example | Topics and Well Written Essays - 500 words

Personal Savings Strategies - Assignment Example I can possible save over $50 a month if I control my impulsive buys. My gasoline expenses are high because my SUV vehicle wastes a lot of gas. I could invest in acquiring a hybrid vehicle that gives at least 40 miles per gallon. My gasoline expenses would be reduced by at least 60% by acquiring an economical vehicle. My personal savings plan starts by establishing a realistic goal of how much I must can save based on my personal expenses. My personal income is $2000 a month. I must add my variable and fixed expenses to determine a budget that exceeds my expenses. People that spend more than what they earn are always in debt because they finance their excess living expenses through debt instruments such as credit cards. The table below shows my financial personal plan based on my income and expenses. The budget above is my best estimate of my monthly expenses. The two tactics I’m going to use are lower my clothes and entertainment expense by $50 and to lower my gasoline expenses. I will trade in my SUV for a used vehicle that gives 40 mpg. The value of my vehicle is above $20,000, thus I have some options to achieve my goals without having to increase my budget by buying a new car. I expect to obtain a gas savings of 60% which would lower my monthly gasoline expenses from $300 to $120 month. The new budget of the next five years is illustrated below: My new monthly budget will allow me to save $230 a month. My total yearly savings are $2760 a month. A conservative estimate for the next five years is that my savings will continue at the same rate for the next five years. The reason that the estimate is conservative is because my income will increase due to a higher level of educational attainment. The same assumption will be applied for the 10 year and 20 year financial goals. Based on a 2% interest in savings for the next 5 years my

NPS Deploying network policy server Essay Example | Topics and Well Written Essays - 2000 words

NPS Deploying network policy server - Essay Example Each and every employee in the organization who participates in project implementation has the responsibility do so. Because of the reason above, the best way in ensuring data security in for one central park and at the same time being economical to the company is by investing it the team’s technology. Technology is very dynamic and new things come every other time. When a principle instructs the vendor to direct or educate the employees on information system security the concerned employees feel that their contribution to the company is valued. The information security system that is supposed to be implemented in a bank must take in consideration the four major principles of information security. These are information confidentiality, integrity, authenticity and availability. Information confidentiality is whereby the information of a company is protected from getting into the hands of people who are not authorized. Integrity is a security factor that stops undetected modific ation of data for example the issue of students examination result cannot be modified or edited by unauthorized person because it is only the examination coordinator that have the right of doing editing it. The integrity is breached when anybody who is not an exam coordinator make an amendments. Authenticity means that particular information that is used for a certain purpose is genuine. The validity of individual that get access to some data is ensured by using authentication methods for example he use of password. The security of information that goes via internet is aided by ensuring that the channel that it goes through is the right one (Mueller, 2011). This is by use of IP address that is assigned to each computer. Availability means that the information is accessible anytime the users want. The paper gives details on implementing Network Policy Server in one central park. Security vulnerability Servers are network-based. This exposes all the data it contains to network attacks . A network attacker can use the exposures in the protocols that are ranked high and stronger applications to cultivate the disadvantage that are not checked by the firewalls that are of previous version. The access may prove dangerous as the client data would be reviewed during the transfer to a third party and it would be difficult to track as the activity is a part of the process created for a particular server and hence the severity of this activity is high. Considering the fact that only the users that are involved into this activity will have access to the transferred data, the likelihood of any intrusion is moderate. Database server that stores employee information uses student’s identification details as the only form of security. A password cracker that can overcome the technology used in designing the password can get access to the employee information. More so, database administrator’s password can be cracked and modification. Company’s information fo r example policies can create a mess in the institution. Super user privileges grant a great amount of power to any party who has access to the super user account. If an aggressive party is able to access a super user account on the database server they will be able to copy. The wireless access point devices are vulnerable to physical damages for example fire or theft. This will lead to denial of services in the entire department that

Rap music often carries important messages Essay

Rap music often carries important messages - Essay Example The song also mentions of suffering of children caught in between wars, high youth mortality, government and media deception and greed. Another popular rap song is "Runaway Love" by Ludacris featuring Mary J. Blige. The song is about the plight of young girls of age 9, 10 and 11. One is defiled by her mother’s prostitution client, the other loses her only friend in a shot out and the last one get pregnant at 11. These girls opt to run away from home which they compare with hell. This song end by giving encouragement to the girls that they are not alone. It exposes the suffering of the girl child from the ghetto through rap. Rap songs often carry important information even though they are highly associated with â€Å"thug† life. The song titled â€Å"Where is the Love† by Black Eyed Peas advocates for love in the society and addresses several socio-economic problems. â€Å"Runaway Love† by Ludacris featuring Mary J. Blige brings out the plight of the girl child living in low income areas. Therefore, rap songs should not be generally judged as upholding criminality since they often carry important

Learning & process Essay Example for Free

Learning process Essay Learning is a never ending process. When a person graduates from primary or tertiary education, he or she should never be contented with the knowledge that he or she has acquired. Instead, there should always be a sense of longing, thriving, and enthusiasm for more knowledge. An adult is just equally capable as a person in his prime years to learn and acquire knowledge. One should not consider his age as an obstacle to nurture and nourish his brain with more information that are yet to be acquired. A person should never be contented with whatever little knowledge he has. An adult who enters graduate school has more advantages than disadvantages. An adult would have more experiences in life and in living compared with others, and this would enable the former to connect his experiences with his education. In other words, there would be a more realistic approach to learning. Often, people who enter graduate school with little experience from their jobs would tend to be more idealistic with their views about the theories presented in class. The decision of an adult to enter into graduate school to obtain a master’s degree falls in between the life stages of Transcending and Life Calling. These stages talks about a person’s journey in life wherein he has already mastered his craft and already knows his strengths and weaknesses. As such, he would now use this knowledge to achieve his goal in life. Thereafter, this person may now realize his purpose and this is associated with his life calling. The reason for living of the person becomes clear, and he is now ready to make radical steps for the realization of his goal. The decision to enter into graduate school is not easy. But, a person who has a clear idea of what he wants in life would not think twice about making this decision. The person would view graduate school as a means, a tool to enable him to achieve his goal to make him successful. Resources: Manifest Your Potential. 2004-2005. The Eight Stages of Life. Retrieved from http://www. manifestyourpotential. com/en/lifeskills/lifestages/eight_stages. htm

The Global Fast Food Industry Marketing Essay

The Global Fast Food Industry Marketing Essay McDonalds Incorporated recognized as a premier franchising business around the world, leading global food service retailer having over estimately about 32,000 local restaurants which serve its favourite foods The World Famous -: Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin to more than Sixty four (64) million people in 117 countries each day. Primarily , McDonalds , french fries, breakfast items, sells hamburgers, nuggets cheeseburgers, chicken ,ice -cream soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, sundae , fish, wraps, and smoothies . McDonalds has made convenience a key factor in its success as below :- Convenience Restaurant locations are so prevalent in suburban towns and cities that you are never more then a few minutes away by car or by foot. McDonalds restaurants located inside for customer availability Shopping centers and strip malls generally have a McDonalds included or within walking distance ,willingness to innovate, even while striving to achieve consistency in the operation of its many outlets and also McDonalds to operate 24-hour drive-thru https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSaDWH9X4IAsCkYCWZgWNc_q4LxAEkVxQlEBJMHhRmORRuzjvBRZA https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcScMysGdHJbfJD_0k8b95FTtL_PYzGxvfNnh950cxLGQc4xZwby7g Affordability McDonalds considered as Fast food, fast-moving life Fast food has its own place in todays fast-paced life as time is limited. A recent report reveals that up to 70% of the respondents surveyed eat out every day, and among them, 77% head for fast food restaurants between one and three times a week mostly for lunch. The worlds largest restaurant chain posted 10 percent growth in its third-quarter profit that topped market estimates, McDonalds has economic downturns because of the affordability of its menu give customers the option to eat a full meal at a small cost Because of the fast-food restaurants ability to appeal to low-income and middle class families, the company continues to see profit gain. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSq5soyD0JnZJWlswY1-RPEVWxZlIsip8aezyhd-2JoriH0oX7hhttps://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcT6x5kVSJXctzLYo3ymxeo2hTCGcKkhkbsbst3J2PLvV86C2_HgeA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSU9kbCjmlumQPiVI7YFqaps5W-Stg9zsLGJVyo17tcZOK1dAFetA Nutrition McDonalds also pledged to provide customer-friendly nutrition information on menu items. Customers have access to the caloric and fat content to make better choices. This acknowledgement of customer health has helped keep McDonalds successful. On the organizations website, McDonalds states that part of its success is due to its commitment to the well-being of customers. McDonalds established a global advisory council to provide expert guidance on nutrition and well-being. To satisfy health-conscious customers, the fast-food company began to include high-quality choices on the menu. Customers are able to choose from hamburgers or salads as their main entrà ©e. Apples may also take the place of French fries in childrens Happy Meals. French fries are considered to be one of the most sellable items. The very main reason for this is that no matter what other product the consumer is still willing to buy, but in every set French fries are included automatically https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcREJNJ9dZIHZuem2xdZmHZnlEy28McSgaiYZROEwfXui7YunpWUjwhttps://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQmfq5H6VzUZLw9DPxQ_StveJlWCVxU1QprfH_5zfIp77uFNmBk The global fast-food industry is dynamic with variety of competitors. This report identify the current factors influencing the industry specifically focusing on McDonalds Corporation, which considered as the current global leader. Based on the analysis, the report identify several areas for improvement and makes strategic recommendations for McDonalds to enhance its position. . McDonald s corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants Proactive strategies, interesting promotions and a constant update of menus while retaining the best-selling signature items will boost the frequency of customers visits. McDonalds, for example, has chalked up impressive sales by offering seasonally-based toys with its Happy Meals. It also scored points as a frontrunner in offering free internet connectivity at its outlets when WiFi was not freely available at many public places. A McDonalds restaurant is operated by either a franchisee, an affiliate, or the corporation itself As a result, taglines such as Subways Eat fresh, McDonalds Im lOving it! and the oft-repeated story of Colonel Sanders secret recipe in Kentucky Fried Chicken can influence dining decisions https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSxCB6gIIu_lggbJZTL9_HKwadqOb6DzIEmi0uw8pjdus9Q3tLUqA The earlier stages of McDonalds attracted more families than it did other categories, nowadays, McDonalds has made it clear that it positions itself to target and cater people of all backgrounds. Suitable for people of various needs and wants; from families to young children, to people who love to enjoy life to people who are on the go, and meat lovers to vegetarians, virtually anybody and everybody can find something on the menu for themselves. https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQRZib45RcWFIr_BAO1s3J7mkUlJLfDrpYyCokKM_9BfT14jNJQNg https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQD0Du3jvRQNteJNUTBOXDufWNtPkgI10_GndFYvVPqgtXgtEkYlQ . Other products such as salads are relatively new in this restaurant. The first salads were added to its menu in 1985. Nowadays more and more people are concerned about their health so, McDonalds puts its all efforts to achieve more and not lose any of the potential customers. The biggest soft drink supplier is the Coca-Cola Company. Hot and iced tea is delivered by SD Coffee in the US), hot chocolate, various juice and other regional beverages such as milkshakes are available in various markets all around the globe. Desserts are considered to be the last big group of products in McDonalds restaurants. It includes such items as ice-cream (McFlurry), McDonaldland cookies, Freshly Baked cookies, Pies, Cinnamon melts, the fruit and yougurt parfait, smoothies and other items which depending on the region and country. McDonalds Business Strategy McDonalds has pursued 2 strategies since 2003. To be in the run with the fast changing customer preferences, demographics and spending patterns, McDonalds has introduced novel items in their menu including angus beef burger and premium chicken sandwiches and does campaigns to create more healthy foods including salads on the side. This strategy basically reflects the beliefs that innovation as opposed to reliability to traditional products is the key determinant towards success in the fast food industry. They have also focused more on increasing their sales at their current restaurants instead of opening new ones. To do so, McDonalds has redesigned many of their restaurants, kept their stores open till late and increased menu options. Nonetheless, new restaurants are still getting opened around the world at a rapid pace the company plans to open nearly 1,000 units in 2010, and continues to produce its new restaurants at a 1%-2% rate each year. Size Matters Size of McDonalds has three main advantages: * McDonalds has a strategy of uniform menu offerings that can be accumulation produced, lowering production costs. * Bargaining power with their suppliers reduces input costs with improved margins. * Large advertising costs mean lots of exposure towards domestic and international market. Mission. Vision. Values McDonalds brand mission statement is to Be our customers favorite place and way to eat .McDonalds are committed to improving operations and enhancing customers experience. .. world-wide operations have been aligned around a global strategy called the Plan to win cantering on the five basics of an exceptional customer experience such as :- Place, Promotion, People Products and Price Providing the excellent service to all customers and achieve the growth with a profit through strengths as McDonalds system innovation and technology This mission includes becoming of the best employer for people in each local community independently in location. The Mission: Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; Achieve enduring profitable growth by expanding the brand and also leveraging The vision of McDonalds is to be the best quick service restaurant in the whole world . McDonalds company states that their values in practice are the corporate responsibility of the company. . It refers to outstanding Quality, Cleanliness, High Quality Service and High Value Food in order to make every customer satisfied and made sure customer smile. McDonalds values is customer satisfaction which is very important . McDonalds show the appreciation by serving a high quality food and superior service. It is said. Their strong values helped them to become who they are and that the reason for McDonalds existence are customers. The work together with suppliers and independent franchisees to achieve a sustainable future not only for the company but for the communities in which they operate as well . They also strive to achieve a welcoming environment by greeting all customers nicely and perfectly . They are individually accountable and collectively responsible. They are achieving some goals and most importantly open lines of communication is the main value between customer and also to the other stakeholders. Another value is to be committed to people who are working to them. They do believe that working in a well-trained team with intercultural experiences and backgrounds are the core of success. The other value is that they believe in the McDonalds System. . McDonalds obliged to grow business profitably as long as it is publicly traded company. This requires not only focus on gaining more money but also on customers and the health of the whole system. Ethic in business is also one of the important values . The changing environment, customer, employee and systems need lead to the McDonalds evolution and innovation as well. PESTLE Analysis is an analytical tool for strategic business planning. PESTLE is a strategic framework for understanding external influences on a business. There are many macro-environment factors that effect strategic planning such as: New laws, tax changes, trade barriers, demographic change. Macro-environment factors includes all the factors that influence an organization, but are out of its direct control. Macro-environment factors tend to have a very long term impact. By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports. . PESTLE analysis answers 6 key questions: Political What are the political factors that are likely to affect the business? Economic What are the economic factors that will affect the business? Sociological What cultural aspects likely to affect the business? Technological What technological changes that may affect the business? Legal What current and impending legislation that will affect the business? Environmental- What are the environmental considerations that may affect the business? Political Factors Political factors relates to the pressures and opportunities brought by political institutions and to what degree the government policies impact the business. Government policies Government term and change Trading policies Funding, grants and initiatives Lobbying and pressure groups Wars, terrorism and conflicts Elections and political trends Internal political issues Inter-country relationships Local commissioning processes Corruption Bureaucracy Political Global fast-food firms must comply with country-specific political requirements, such as national minimum wage regulations, affecting costs. Hygiene and quality regulations vary significantly between nations and may influence the quality of products provided by fast-food outlets . Different countries set varying regulations regarding labelling and packaging. Economic Factors Economic factors relates to economic policies, economic structures and to what degree the economy impacts the business. Local economy Taxation Inflation Interest Economy trends Seasonality issues Industry growth Import/export ratios International trade International exchange rates Economic Despite the 2008 recession and the resulting decrease in consumer confidence across the globe, average consumer fast-food spending has increased its due to convenience and low-cost. Consumers are still looking for the convenience of eating out, but are drawn to the low prices of fast-food over table-service restaurants (Financial Times, 2009). Many fast-food chains have capitalised upon the recession by introducing new deals in addition to their already low-priced menus. Social Factors Social factors relates to the cultural aspects, attitudes, beliefs, that will affect the demand for a companys products and how the business operates. Demographics Media views of the industry Work ethic Brand, company, technology image Lifestyle trends Cultural Taboos Consumer attitudes and opinions Consumer buying patterns Ethical issues Consumer role models Major events and influences Buying access and trends Advertising and publicity Increasing consumer awareness about healthy lifestyles has pressured many fast-food players to offer healthier selections within their menus (BBC, 2011). This includes offering low-calorie options and salads alongside burgers, and prominently displaying nutritional content. The fast-food industry has also been heavily criticised for targeting young children by including toys within childrens meals Technological Factors Technological factors relates to the technological aspects, innovations, barriers and incentives, and to what degree these impact the business. Emerging technologies Maturity of technology Technology legislation Research and Innovation Information and communications Competitor technology development Intellectual property issues As consumer familiarity with new technology increases, fast-food firms are using channels such as social media websites to engage with their customers. For example, McDonalds is the 9th most liked brand on Facebook . Additionally, digital displays allow outlets to change their menus efficiently, to suit the time of day and self-service ordering points have increased service speed and reduced labour costs. Legal Factors Legal factors relates to the laws, regulation and legislation that will affect the way the business operates. Current legislation Future legislation International legislation Regulatory bodies and processes Employment law Consumer protection Health and safety regulations Money laundering regulations Tax regulations Competitive regulations Industry-specific regulations Global operators must comply with country-specific regulations and legislation. This includes opening hours, taxation and employment regulations such as the National Minimum Wage Regulations in year of 1999 in the UK. Firms are often required to meet national food standards such as the requirements set out by the US Food and Drug Administration (as known as FDA). Furthermore, authorities are becoming increasingly worried about childhood obesity associated with the industry and have tightened regulations regarding targeting children Environmental Factors Environmental factors relates to the ecological and environmental aspects that will affect the demand for a companys products and how that business operates. Environmental regulations Ecological regulations Reduction of carbon footprint Sustainability Impact of adverse weather Environmental lobbyists and governments are pressuring the fast-food firms to become more green. Rainforests are being destroyed to increase the area of land for beef production to meet the demand for beef-burgers . Recycling is a prominent global issue and in response, McDonalds adopted recyclable packaging. Increased environmental awareness among consumers provides firms with a significant opportunity to position themselves as green to garner customer loyalty Strengths of McDonalds Identification of strengths weaknesses McDonalds provides the best employees-business relationship such as providing an equal opportunity employer. As an equal opportunity employer McDonalds ensures that employees and job applicants are selected, trained, its promoted without discrimination to race, gender, sexual orientation, age or disability. McDonalds brand strengths keep customer come back again For quick-service restaurant patrons the most important factors that drive loyalty to a brand are good value and convenience, with low prices and quick-service being very important as well McDonalds has a clear image lead on all of these factors, with Subway consistently being the 2nd-best performing brand and Burger King and Wendys also performing well The resource strength, behavior, weakness, synergy and distinctive competences are major components of the internal environment of an organization. . McDonalds high repeat-purchase intention scores despite their lower satisfaction scores illustrates the strength of their brand on the attributes that matter most to quick-service customers. Taking into consideration that McDonalds is a global company, working its capital in many countries worldwide and known for almost all people in the world, we can point out such strengths of this franchise:It is all about how the company manages to use its resources and put into what outcome it brings. McDonalds is the market leader in both the domestic and international markets The size of McDonalds, as it was mentioned before, its enormous and it has an advantage of economies of scale, which is very crucial for every business. McDonalds is a strong competitor for all sit-down restaurants because of its size, worldwide extent and famousness. Smaller brands need to find ways to differentiate among themselves to gain share of wallet in this ultra-competitive segment. Diversifying business worldwide in various countries let to reduce or at least to verify the risk of business and find best advantages of different countries economies. McDonalds also takes an advantage of a long-term economic growth as an international company. It is also known that McDonalds has a strong real estate portfolio, which is also considered as strength of a company. The companys outlets are located in areas that are highly known for visibility, traffic volume and ease of access. It can adapt to the needs of the societies and undergo an innovative product line. McDonalds promotes and sustains a working environment, which is free from unlawful discrimination, harassment and bullying The brand of McDonalds is easy recognised among competitors and is very strong. Through aggressive market planning, MacDonalds has been able to recapture its youth market once again. Viewing the strengths of McDonalds form consumer eyes, the strengths can be more focused on brand, famousness, quick supply of a food, good taste of food, which often lead even to an addiction of McDonalds foods, also mostly well perceived personnel polite and performing their job well. Weaknesses of McDonalds Weaknesses: Saturated Nature of Business: The company has a presence in nearly every nook and cranny the world has to offer, so there is not much more room to run McDonalds has a very huge extent in the world, has a strong strategy, feels comfortable in a market and well known brand , however, as all business it faces some difficulties or some threats and as all business has some internal weaknesses but can be identified only by professional economists, which actually cannot be always visual by individual eyes, The summary of McDonalds weaknesses might be: Looming market saturation which it can lead to difficulties in advertising new products. Recent Disappointment: Recently the company has reported declining revenues and a great strain on their same-store growth rate; however in the long-term view of things these short- term issues should not prove significant McDonalds also a low innovative company Fast growing and competitive market. That makes company to face income problems Income problems and huge competition do not let the range of production rise into value ones but makes to diversify a range of cheap and quickly made ones. Nevertheless, fast food industry is not a respected industry in most of nowadays point of view because of rising number of various diseases caused by fast, unhealthy food. Moreover, McDonalds food might seem more unhealthy and fatty food, rather then delicious. And there the price seemed as low doesnt help in case of quality of food Low Barrier to Entry: All a person has to possess to compete with McDonalds is food, and it is an under-exaggeration to say that there is fierce completion in the industry McDonalds operates in In more simple view the McDonalds might have weaknesses because of huge competition in fast food industry. Vulnerability to Rising Input Costs: The historic drought this year has already caused food prices to soar, and this will cause McDonalds to face a situation in which they raise prices for their customers or allow their margins to be squeezed, a lose-lose situation Charity McDonald House charity offers thousands of sick children in estimate about 48 countries hope and it inspires courage. They say laughter is the best medicine and nothing makes people smile more than a Happy Meal. world-policy-hero At McDonalds we recognize our responsibilities to protect and preserve the environment for future generations to come Internal and External environment analysis for Mcdonalds This McDonald business is ranked as number 1 in the Fortune Magazines 2008 list of most admired food service companies. McDonalds has been a thriving business since year 1955 and 20 of the top 50 corporate staff employees started as a restaurant level employee. Fortune Magazine 2005 listed McDonalds as the Best Place to Work for Minorities. They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant. McDonalds is a community oriented, socially responsible company. They run McDonald House facilities, which provide room and food ,board and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. McDonald Houses are located in more than 259 local communities worldwide, and McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. They successfully and easily adapt their global restaurants to appeal to the cultural differences. Example, they serve lamb burgers in India they provide separate entrances for families and single women. McDonalds uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonalds serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonalds foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. McDonalds only serves name brand processed items such as Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newmans Own Salad Dressings, Heinz Ketchup, Minute Maid Juice. McDonalds takes food safety very seriously. More than 2000 inspections checks are performed at every stage of the food process. McDonalds are required to run through 72 safety protocols every day to ensure the food is maintained in a clean contaminate free environment. McDonalds was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonalds Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. It has branded menu items e.g. Big Mac, Chicken McNuggets, which further promote McDonalds. McDonalds Egypt: Has the second largest market share in Egypt with branches exceeding 60. Fastest delivery service provided in Egypt. Nutrition information is printed on all packaging Safety protocols and quality assurance to serve best quality food. More than 92% of suppliers are Egyptian (Halal) Efficient assembly line to serve food as fast as possible with maintaining high quality. McDonalds is the first restaurant in Egypt to provide drive through in 7 branches. Has a joint venture with shell petroleum. Sponsors many events and football teams. Cares about the environment by recycling the oil used in cooking for delivery motorcycles.